About
Our Story
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guru compass was created from a shared passion: helping individuals at every stage of life navigate personal growth, academic achievement, and career success.
Brought together by a diverse team of psychologists, educators, coaches, and business strategists, we saw a need for a more human, holistic, and accessible approach to support students, parents, and professionals.
Our story is about empowering others—not with rigid formulas, but with guidance, tools, and encouragement that feel personal, flexible, and lasting.
Today, through personalized coaching, mentoring, online resources, and a vibrant community, we continue to help individuals chart their own unique path to fulfillment and success.
Who we are
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guru compass is an American company made up of a diverse group of psychologists, coaches, educators, and business strategists.
Our shared passion is helping individuals navigate key stages of academic, career, and personal growth. By combining expertise across different disciplines, we offer a holistic, well-rounded approach to supporting students, parents, and professionals as they build the skills and confidence needed for lifelong success..
Our Mission
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Our mission is to provide personalized guidance that empowers individuals to thrive in every stage of their journey.
Through tailored coaching, mentoring, online resources, and community engagement, we aim to nurture academic achievement, personal development, career success, and overall well-being.
Our Brand
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guru compass represents the journey of personal, academic, and professional growth. Just like a compass provides direction, we guide individuals toward their fullest potential.
The name guru compass is intentionally written in lowercase to make our brand feel more approachable, human, and connected—reminding everyone that growth is a continuous journey, not a rigid path.
In addition to guru compass, we have developed specialized media channels to support different audiences:
- nextgen guru: Focused on inspiring and empowering the next generation of leaders and changemakers.
- parent guru: Dedicated to supporting parents in guiding their children’s academic, career, and personal development.
- pro guru: Designed for professionals seeking growth, leadership development, and entrepreneurial success.
Key Leadership ProfilesÂ
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Behind guru compass is a team of experienced leaders who bring deep expertise in coaching, education, career development, and business strategy. Here are some of the key figures shaping the direction of our programs and services:

Mavalynne Orozco
Mavalynne Orozco-Urdaneta is an executive coach, organizational strategist, and entrepreneur with over 30 years of experience. She specializes in leadership development, strengths-based coaching, and cultural transformation, helping individuals and organizations grow with purpose at guru compass.

Arthur Smith
Arthur Smith is a college admissions advisor, educator, and former university dean with over 25 years of experience. He specializes in admissions strategy, student development, and academic coaching, helping students and families navigate the college process. He offers students strategies to build strong applications and find the right college fit.

Alejandro Buenaventura
Alejandro Buenaventura is a business strategist and career coach with experience in consulting, startups, and tech. At guru compass, he supports career exploration and entrepreneurial growth for students and professionals. He brings a practical, forward-thinking approach to helping others shape meaningful, long-term paths.
Meet the TeamÂ
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Our strength comes from the diversity and passion of our team. From academic mentors to career strategists, every team member brings a unique perspective and a shared commitment to supporting our clients’ journeys. Meet some of the faces behind guru compass who are here to help you and your family thrive. Our team continues to grow as we expand our programs and services.
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Our suggestion: A Tailored StartÂ
Book ConsultationBook a consultation to help define the services that best fit your needs. Before the session, we’ll send you a few questions to better understand your goals, ensuring we create a tailored solution just for you. Take the first step towards a personalized plan designed for your success.